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“Virtual Real Estate Investing” is a relatively new concept. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term.

In order to figure out the truth of the matter, I sought out Bryan Ellis of BryanEllis.com, whose experience in the fledgling industry is truly impressive.

Ellis says he adopted the term “virtual real estate investing” sometime before Y2K after he realized that making money online is conceptually very similar to making money with physical real estate.

An example of the similar nature of “virtual” and “physical” real estate Bryan Ellis likes to point out is the methods of making a profit from domain names compared to physical real estate. “There’s a huge difference between a website and a piece of real estate, but the ways you can profit from them are similar: ‘flipping’, rental/leasing, advertising sales, etc…all of these apply to both markets” he states.

The similarities really are obvious. After all, if you own a valuable piece of real estate, it’s “valuable” because other people are interested in that specific piece of property. Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes. In either case, you could sell or lease the asset and turn it into cash.

In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.

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Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presenceor does it? Follow these easy steps and carve your slice of the cyber pie.

Step One: Preparation

Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you’ll lose business. It’s that plain and simple.

Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you’re ready for the next step.

Step Two: Links

Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don’t want to reciprocate links with a new website. So how can you advance if you can’t get links? Thankfully, there are alternative solutions. When you’re first starting out, don’t spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.

Today’s Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websitesalso known as “promotional articles.” These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.

Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn’t cut it. The better your article is written, the more it will appeal to website owners. In the end, you’ll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you’ve written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.

Step Three: Promotional Articles & Repetition

If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don’t release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.

Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you’ll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.

Step Four: Further Linking

Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it’s time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn’t be beneficial. However, receiving a link from a website about cheese or wine would.

As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.

That’s a Wrap

By following this plan, you can significantly increase the staying power of your website. It really isn’t that complicated when you do things properly. “Is there more?” you ask. Sure. For instance, you can purchase traffic from trusted PPC sources. This and other techniques are discussed in various articles, which are all available at JasonAMartin.com. Once you master the art of opening a website properly, you’ll want to open up many more. Submit your articles to ContentTycoon.com.

©2005 JASON ANDREW MARTIN LLC All Rights Reserved.

Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at JasonAMartin.com. He also runs ContentTycoon.com, a website where you can get free website content.

Over the last 3-4 years the web has exploded with a very large number of people trying their hardest to earn some extra or a full income with MLM, affiliate and product marketing. With such a large number of people in this space the competition is fierce! However, the good news is that the global scope the internet has just begun and the possibilities for the individual have also skyrocketed.

Like many in this space I was struggling with the same questions 3 years ago when I started. I was excited and anxious to get my feet wet and had very high hopes. But, I soon discovered that if you move too fast and don’t sit back an evaluate what you really want you can waste a lot of time and money. I know I did! Thankfully, with a significant amount of time and effort I was able to make back what I’ve put into it and earn some more.

To tackle internet marketing head-on you must pick something that you are passionate about! Stop and ask yourself this question: Am I going to market to marketers or market products and services? What I mean by this is – are you going to create new marketing strategies and/or be a marketing affiliate, or, are you going to create and/or sell a product?? Make sure you answer this first.

Then, seriously ask yourself: Am I going to get into an online business that I enjoy? This is important!! Don’t try to earn extra income just to earn income – do something you are really interested in and love and stick to it! I suggest getting away from your desk or computer and taking a walk – try to imagine what it would be like if your online internet business was a success. What would you really want to be doing that drives you? If you love marketing then do marketing – if you love coffee then do coffee. The possibilities are endless! It’s easy to get excited about a money making idea and forget your own passions.

Along with passion if there is one thing to remember for any online marketing endeavor, content is king! You are better off creating a site loaded with content than a site with great design. I’ll give you an example – take a look at Bruce Clay’s internet consulting business at Bruceclay.com. He is #1 in many search engines for search engine placement sent SEO consulting. Why? Pure content – its loaded and its original. In fact, if you create a site using strict XHTML div tags only and start applying content then you can add the CSS skin later. You can also hire any offshore talent to do that for you. I have seen very simple web sites at #1 in Google only because they have content and nothing more – no layout or menus. This is one of the reasons that blogs are highly successful in the search engines. Another reason to focus on content is that great design takes time – a lot of time. And guess what, it won’t help your site gain momentum like Bruce Clay’s site.

So, sit down and spend some time determining your passions are. Then create your online marketing plan of action and hit it head-on!

D James is a Internet Marketer and Web Developer.

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